| Front Page | Introduction | Chapter One | Chapter Two | Chapter Three | Chapter Four |
Figure 4.1 Stimuli used in Study 4.1 |
||
Leader brand |
Copycat brand |
Differentiated brand |
Figure 4.4 Stimuli used in Study 4.3 |
||
Leader brand |
Copycat brand |
Differentiated brand |
Figure 4.5 Stimuli used in Study 4.4 |
||
Leader brand |
Copycat brand |
Differentiated brand |